Is a freelance copywriter worth the money?

Updated: Feb 13, 2021

Powerful copy compels your visitors to take action. It's worth parting with a few quid to get it right!


We’ve all found ways to save money here and there.

Some of us might take shorter showers, others might regift unwanted presents, and the real penny watchers might train the cat to use the toilet.

Saving money feels good.

But when it comes to coffee, craft beer and website copy - going cheap is not an option!

In fact, choosing the cheap option for copy could be the most expensive mistake you ever make.

So, if you want to:

· Get ahead of competition

· Turn website visitors into customers

· Build a trusted tone of voice; and

· Improve visibility on Google

…then you should seriously consider giving the experts a call.

Let’s find out how much a copywriter costs and what you should expect for your money…

First up: what’s the average day rate?

Copywriter rates can vary hugely.

Junior copywriters might charge a fee somewhere between £150 to £200 per day, whereas a senior could charge anything from £800 upwards.

A copywriter’s rate is determined by:

· Experience

· Demand

· Niche

· Capabilities; and

· Client status

A recent survey conducted by ProCopywriters (the UK’s largest association for commercial writers) estimated that the average day rate for a copywriter is £379.

And although some copywriters may seem fixed on their day rate, there may be a little room for negotiation if the copywriter really wants the gig.

In the creative world, we call this the “fun factor” (a dream project where a copywriter can really get their hands dirty and flex their creative muscles).

Don’t tell anyone I told you that!

What do I get for my money?

A quote from an expert copywriter is likely to raise an eyebrow. After all, you’re only asking someone for some copy, right?

Well, not exactly.

When it’s done properly, copywriting goes further than bunching some flowery words together and hoping for the best.

It involves creating benefit-driven copy with a strong call to action. Copy that will build brand trust and make people want to “cross the bridge” to choose your product over any other.

It involves a deep understanding of your product, your voice, your target audience and your competition.

You’re not just paying for a writer, you’re paying for a researcher, an interviewer, someone who is outside the circle, and someone who is able to showcase your brand with clear, compelling language.

You’re paying for words that work.

What’s the preferred pricing model?

It really depends on you and the copywriter.

Some copywriters prefer to charge by the hour, but others, like me, prefer to charge a fixed rate fee tailored to your project.

My clients love this pricing model because we all know where we stand. There are no costly surprises!

The super organised copywriters might even provide you with a payment schedule when they send their proposal. Something like this…

An agreed payment schedule means the copywriter doesn’t have to worry if they can afford to buy coffee and cat litter. Instead, they can completely focus on what matters – your copy.

What's a retainer fee?

If you’re lucky enough to find a solid copywriter who understands your brand, you might want to think about organising a retainer fee.

This is a monthly fee agreed with you and the copywriter to secure their services for a set amount of work.

It’s designed to take the hassle out of finding a copywriter time and time again. Something you’re probably doing right now.

To conclude…

Copywriters can be expensive, but it’s for good reason. A website with popping, attention-grabbing copy will turn visitors into customers.

Yes, you could write the copy yourself - many businesses do just that. But is that a decision your business will thank you for later down the line?

Splashing out on powerful copy is an investment (a sensible one at that). But I would say that – I’m a copywriter.


Fancy a chat about your copy needs? I’m a click away.


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