• Tom Davies

Are business blogs a waste of time and money?

Updated: Feb 11

Using a blog can help your business get trust from online visitors who just need that extra step of assurance you’re the right choice.

With millions of blogs being uploaded to the internet every day, why should you bother tossing your marketing budget into a dark, digital void? Will it generate online traffic? Will it increase revenue? Will it make you rich overnight?

The answer to all of these questions is, mostly, yes. But it’s unlikely a blog will make you a quick quid – instead, it’s a long-term marketing investment for the forward-thinking, modern business owner.

Here are some of the reasons why every business should start a blog.

People Want More

A shiny, multimedia loaded website isn’t enough anymore. Everyone has one. People want personality, trust, guidance, knowledge. They want a human. And you don’t always have to write about the latest business trends either – instead, write about you, your story, your brand, your cat. People like a sprinkle of individuality.

Boost Online Traffic

Without getting too techy on you, there’s something called Googlebot and it just loves new, relevant content. It’s a sucker for different types of content, too. Having a buffet of text types means there is something for everyone. Come on, you don’t want to be that website who didn’t consider the specific content requirements of all their guests, right?

Get People Talking

Everyone loves a good-ole online chinwag. Having a comments section on your blog where people can start a dialogue is an instant business win. You can also add a comment or two yourself to showcase your specialist knowledge to potential buyers. Above all, this is your front row ticket to view live, unedited customer feedback you can then channel into improving your products and services.

Improve Your Online Visibility

Effective content contribution is the name of the game when it comes to online visibility. Without it, your indexing on Google will sink quicker than Artax in the Swamp of Sadness – and nobody wants to see that! With a little bit of keyword research – and some writing flair – your blog can get you a VIP pass to the top of Big G’s online rankings.

The Neverending Story (1984)

Get Ahead of the Game

Blogging is a sleeping giant in the world of small businesses. As a small business marketer, you may feel you don’t have the time or resources to justify its worth – but the facts are hard to ignore! Businesses who knock-down the blogging walls end up with almost 7 times more traffic to their website. But the best part of all is it’s a free content marketing strategy that is unlikely used by your direct competitors.

Get in touch today to discuss how Coastal Copywriting Company can improve your online content strategy.


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Coastal Copywriting Company is Tom Davies – a freelance copywriter based in Brighton & Hove

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