copy that's

finger clickin’ good

Email marketing

It all starts with an irresistible subject line. Something so appealing, so curious, so BONKERS!, your subscribers feel compelled to click.

 

Now you have their attention, it’s about keeping it. But be careful, it’s a risky game. A missed typo, a flat tone, an unclear message, and they’re gone before you can say “someone get me a copywriter”.

 

If taking risks isn’t your thing, leave the words to me.

Tom has been a pleasure to work with. He’s listened to every requirement and, with his experience, put together the perfect package for what we were seeking. Thoroughly recommend.

Jason Brown, Director of JM Brown & Son

 

  How does it work? 

 

THE START

Tell me what you need by filling out my quick and easy form or by dropping me a line.

 

THE STRATEGY

A properly planned email campaign will keep you top of mind with your target audience. You’ll be raising brand awareness, building trust, adding value. When they’re ready to spend, they’ll be knocking on your door.

 

Here, we’ll plan a campaign that’ll get customers clicking.

 

THE DEPOSIT

If you need me to write more than one email, I’ll ask for a 50% deposit to secure my time. If you want to keep me on the regular, we can discuss retainer options.

 

THE BRIEF

Next, we’ll arrange a time to go through your project in more detail. At this stage, I’ll be asking you about your tone of voice, target audience, your story, your competition, your favourite '90s band. Everything.

 

THE COPY

By the agreed deadline date, version 1 of your brand-new copy will land straight in your inbox. 

 

I usually work in Microsoft Word but let me know if a Google Doc is more your thing! I can be flexible. (Not on price, though. I’ve got a Bernese mountain dog to feed, you know!)

 

THE SEND

It’s over to you at this stage. Load up the copy, click send, get in people’s heads. Job done! Let me know if you need a hand with the distribution.

 

Sound good? Let’s go.

Website copywriting

It’s true, isn’t it? You don’t get a second chance to make a first impression. I’ll make sure your web copy has the Julia Roberts factor.


Business blogs

Regular posts can make all the difference to boosting organic traffic. I’ll take care of your blog so you can take care of running your business.

Email marketing

Power-packed emails have no limits. My click-happy copy will get your products and services firmly lodged in people’s heads. You'll be unignorable.