Keyboard and Mouse

Here’s what happened when a client found a copywriter through the love of music

“We met at a charity gig

and the rest was history."

Jason Brown, Director

JM Brown and Son Property Renovations Ltd

Who are these guys?

When it comes to home improvements, these guys are probably the go-to renovation company in Surrey and, possibly, the world.

For over two decades, Jay and Tom have renovated properties back to life with their creative design and smooth-edged workmanship.

If your home needs a bit of a facelift, it’s worth getting a quote from JM Brown and Son.

Anyway, back to the case study…


What did they need?

The guys had some time to strategize during Lockdown 1.0 and felt it was the right time to get themselves ranking on Google.

So, they tasked me with building a brand new five-page website, complete with a dazzling new logo, showstopping design work, and fizzing, benefit-driven copy.

During the briefing stage, we agreed that the design needed to be bright, warm, and contemporary to reflect the services they offer to their clients.

For the copy, I wanted to get their story out of them. How did a family-owned renovations business emerge, and what made them different from any other construction company? Why renovations? 

I also wanted to showcase the stunning projects they had completed to date, what services they offer, and lock-in some clear calls to action to flood their inbox with enquiries.


No problem.

What I did.

A few days after the charity gig, I met up with Jay and Tom in my second office – a coffee shop just outside Hove train station.


We discussed their business in-depth, noting every little detail before locking myself away in my language laboratory to invent some extraordinary copy.



Because this project involved a website build, I had to call in Thunderbird 2, also known as Adam from Sussex Media Group. He’s the man when it comes to website design and I knew he would do a cracking job for the lads.


After a few lengthy zoom calls between Adam and I, we had finally designed a website that we were delighted to put our name against. Check it out…


JM Brown & Son Renovations


A few months later, I checked in with Jay and Tom to see how business was holding up. 


They said they’d already had a number of enquiries directed from the website, and clients had even commented on how much they liked the design.


That’s what we like to hear.