Tom DaviesAug 17, 20211 minHow to lose your audience like a proJust as a peacock fans its feathers to get attention, some believe being the loudest, most self-centred voice in the room is the best way...
Tom DaviesApr 6, 20214 minTone of voice: How to become one of the faces“I mean, you gotta be somebody, ain’t ya, or you might as well jump in the [digital] sea and drown.” – Jimmy Cooper, fictional mod For...
Tom DaviesFeb 11, 20212 minDoes your web copy follow this golden rule?“Your word choice has distorted the premise of your argument. Review my comments and resubmit.” This was the feedback my lecturer gave me...
Tom DaviesJan 18, 20211 minIt’s not all Zoom and gloomIf the pandemic has taught us anything, it’s that we don’t want a world where we are consumed by screens. Yes, this is our way of life at...
Tom DaviesDec 17, 20204 minWhat has teaching taught me about copywriting?A teacher becoming a copywriter has a satchel of skills they can take with them. There I stood. A thatch of straw-coloured hair, reams of...
Tom DaviesNov 29, 20203 minIs a freelance copywriter worth the money?Powerful copy compels your visitors to take action. It's worth parting with a few quid to get it right! We’ve all found ways to save...
Tom DaviesOct 25, 20203 minWhy checking your web copy is more important than everDon't look back in anger - check you're sharing accurate business information. In times of change and uncertainty, we know that our copy...
Tom DaviesSep 23, 20203 minThe ultimate guide to creating thirst-quenching pub copy Eight out of ten people use search engines to find a new pub. From my experience of searching for a new watering hole online, I can tell...
Tom DaviesAug 29, 20204 minDo I need a blog for my business?Don’t worry, I get it. You’re probably busy enough without the added stress of starting a blog? Am I right? Thought so. I’ve got a knack...